For those who only watch the games with a cold Petra Beer, Petra Milk. The milk is almost a beer.
Brazilian beer brand presents Petra Milk: a new way of consuming the grain that gives rise to Petra Malt beer.

In Brazil, the FIFA World Cup is a long-awaited event by both sports fans and beer brands, as there is a natural appeal to the consumption
of their products. And Brazilians love cheering with beer. But this year, due to big the time zone difference with Qatar,
the first games take place at 07:00 (Brazil’s time), which is not the perfect time for a beer.

Petra Milk was then created, vegetable milk made with the same barley used in the production of the malt of Petra beer.
A drink suitable for that time of day but that carries beer characteristics such as the same bottle and even the smell of beer! Can you believe it? Just watch 🥛🍺

Role: Art Direction + Creative Concept