Redesign TIM telecom

TIM, the Italian telecom went to Brazil and now is the 2nd best brand carrier. However, we used to see a lot of barriers from
the CX's point of view, and course, it had an impact on sales, usability, and other areas made difficult by the bad experience.
My role as a UX Lead was to help the client create a Design System based on Minimalistic Design that improved not only
the aesthetic but helped the conversion of new clients, maintaining the current ones.

Role: Art Direction + UX Design