Non-clients see the Bank of Brazil as an old and traditional bank. But it turns out that our app is the most admired and downloaded in Brazil.
BB was also the first phone and internet banking in the country. There was a lot of fake news around us. So, how can we transform the image
of a 200-year-old bank? We joined the conversation of the year: Fake News. FACT or FAKE was a groundbreaking campaign. Suddenly all the media was talking about us. An integrated platform was created to listen to clients and non-clients opinions. Influencers orchestrated action with a social strategy, making our commercial hit + 15mm views and +34% viewability. The result was: +660 K unique visitors
and 44% of non-clients now have a different opinion of BB.

Role: Art Direction TVC + Digital