Skyn Condoms

Why are young Japanese people less and less interested in sex? A survey shows that it is increasingly common to be a virgin in the country among people aged 18 to 34 years. And the proportion of Japanese singles who are not in a relationship is rising.
What's behind this change? But Japan is also known for its high workload. How do we reconcile all this? Skyn presents the concept:
If you work twice as hard, you work better. This is because people who have sex frequently are more willing to do their activities during the day. During the day you work and at night you work too ;)

Role: Art Direction + Concept