New Jersey

“Welcome to the Third Academy!” – our new campaign for @pumabrasil features the new
HOME and AWAY uniforms, from S.E. Palmeiras, for the dispute of the 2023 season.

With a tribute to the club's Academies that marked the era in the ‘60s and ‘70s, as well as the current squad - which has collected several
important titles in recent years, the launch film establishes a relationship between history and the future, showing how these different
generations of players built the history of Palmeiras. After all, one Academy inspires the other. ;)

Role: Art Direction + Concept